Innovative features, product specialization, dedicated associates,
community involvement and recognized leadership in carpeting are just a
few of our success stories. Beaulieu® of America is an American company
that takes tremendous pride in its people and products that serve the
needs of homeowners, property managers, store and office owners, and
homebuilders in unique, even personal ways.
Often, our success stories involve exclusive, innovative product
features that provide real benefits and enhance people’s lives. We’ve
improved indoor environments with our Magic Fresh® odor reducing carpet
treatment and our Silver Release® antimicrobial carpet treatment. We’ve
developed eco-friendly products like OmniLocTM Modular
eco-friendly backing and Green Smart® fiber. These products conserve
resources by using recycled materials and further establish our
leadership in carpeting.
As the world’s largest specialist in carpet, we understand that “one
size does not fit all.” When it comes to meeting the varied needs of our
many customers, we use the structure of our company to assure dedicated
customer focus. For example, some of our success stories focus on how
we established the Bliss® brand to address the special needs of
homeowners. For the small businesses sector we created the Hollytex®
brand. Apartment owners and managers are familiar with our
Beaulieu® Multi-Family Flooring Solutions program, and new homebuilders
know of us through our partnership with Armstrong® Flooring
FashionSmart™. All of this means we provide specialized products and
services for each customer base, and that’s what we do everyday.
Of course, none of that would be possible without the dedication of
our 4,500-plus associates and retailers who provide the real leadership
in carpeting. Without their hard work and commitment, our accolades
(from styling and design awards to industry association recognitions)
would be few and far-between.
Of all our success stories, the one in which we take the greatest joy
center around our associate-initiated community service projects and
programs. Community outreach is an important part of our belief in being
good corporate citizens. These programs are not only a way we strive
for leadership, but also a means to reinvest in the cities and towns we
We hope that the more you know Beaulieu, the better you’ll feel about
the products we make and the products you live with every day. We
invite you peruse this website for more examples of our success stories.
Because when you’re our customer, you’re also part of our mission to be
the supplier of choice and employer of choice!
I highly do NOT recommend SD flooring! The countertops were installed and were two completely different colors! It’s been months trying to get it fixed. They have no customer service, are highly unreliable and we are extremely disappointed! - By Alyssa W
I had a good experience with SD Flooring Center & Design. I had done work with them about 6 months ago they offered some good quality products. Most recently, there was a little change on the pricing, but everything else was definitely great. Overall, I enjoyed the customer-friendly staff and they were very easy to work with. They offer good quality products and I'm happy to be a customer for them. - By Jeff F
I did not like the wood flooring that they delivered to me, I tried to refuse it but they had unloaded it before they brought in a sample for me to approve. I was charged an extra 1.00 per square foot for water proofing that they didn't apply. The carpet that they installed has stretched out so I will need to hire someone to re-stretch it. The wood flooring is thin and is wearing out. Overall awful experience. - By Suzanne C